Digital signage for shops that turns window-shoppers into customers
UK shops get the most from three placements: a high-brightness window display to stop passers-by, a freestanding digital poster just inside the door, and small screens at the till for last-minute offers. HD Displays supplies all three, from £230 ex VAT, with free UK mainland delivery.
Recommended screens for retail stores
Every screen is commercial grade. Prices exclude VAT and were checked on 18 October 2026.
| Display | Best for | From (ex VAT) |
|---|---|---|
| Digital window display, 3,500 nits (43"–75") | Shop windows in direct sun | £1,770was £2,265 |
| Android freestanding digital poster (50" & 55") | Inside the entrance or on the shop floor | £1,915 |
| 10" & 15" POS Android advertising displays, PoE | Till points and shelf-edge promotions | £230 |
| 43" outdoor battery digital A-board, IP65 | Pavement promotions with no power supply | £2,370 |
| Double-sided window display, 3,500/1,000 nits (43" & 55") | Window that faces both street and shop floor | £2,725 |
What to specify
The setup we recommend most often for retail stores. We'll adjust it to your site.
- Window
- 2,500 to 3,500 nits, portrait 43" or 55"
- Shop floor
- 50" or 55" freestanding poster, portrait 9:16
- Till
- 10" or 15" PoE screens on the counter
- Outside
- 43" IP65 battery A-board for the pavement
- Content
- Promotions scheduled by day, season and stock
- Warranty
- 3-year commercial warranty on most displays
How retail stores use digital signage
Stop people at the window
Motion catches the eye where printed posters are walked past.
Promote what needs to sell
Push seasonal lines, overstock and high-margin items at the right moment.
Upsell at the till
Small counter screens prompt add-ons while customers pay.
Run campaigns across branches
Schedule one campaign everywhere, with local offers per store.
Questions we're asked by retail stores
What's the best digital signage for a small shop?
Start with one high-brightness window display. If the budget allows, add a freestanding digital poster inside the door, then counter screens at the till.
Do I need a high-brightness screen for my shop window?
Yes, if sunlight reaches the glass. Use 2,500 nits for bright streets and 3,500 nits for south-facing windows. Indoor screens wash out behind glass in daylight.
Can I change promotions myself?
Yes. Content plays from USB out of the box, and an optional cloud CMS lets you schedule promotions across stores from your phone.
How much does retail digital signage cost?
Counter screens start at £230, window displays at £499 (800 nits) and £1,770 (3,500 nits), and freestanding posters at £1,915, all ex VAT.
Tell us about your site. We'll recommend the screen.
Send the space, the direction it faces and what you want to show. You'll get a specification and price within one working day.