Privacy policy

Company: HD Displays (a trading name under Right IT Services Ltd.)
Contact: support@hddisplays.co.uk

At HD Displays, we are committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or engage with our services.

1. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Full name, company name, job title.
• Contact Data: Email address, phone number, billing and shipping address.
• Transaction Data: Details of purchases, orders, and services provided.
• Technical Data: IP address, browser type, operating system, time zone, device type.
• Usage Data: Information about how you interact with our website and services.
• Marketing Preferences: Your communication preferences and consents.

We do not collect sensitive personal data such as race, religion, health information, or biometric data.

2. How We Collect Your Data

We collect data through:

• Direct Interactions: When you fill out forms on our website, contact us via phone or email, or place an order.
• Automated Technologies: Through cookies and similar technologies that collect technical and usage data.
• Third Parties: Such as analytics providers and payment processors.

3. How We Use Your Information

We use your personal data to:

• Process and fulfil orders or service requests.
• Provide customer support and after-sales service.
• Improve our website, products, and customer experience.
• Communicate with you regarding quotes, updates, or promotional offers (if opted in).
• Comply with legal and regulatory obligations.

We will only use your data for the purposes for which it was collected, unless we reasonably consider that we need to use it for another compatible reason.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contractual Obligation: To fulfil a contract with you.
• Consent: Where you have opted in to receive marketing communications.
• Legitimate Interest: To improve our services and respond to enquiries.
• Legal Obligation: To comply with UK laws and HMRC requirements.

5. Sharing Your Data

We may share your information with:

• Service Providers: Such as payment processors, delivery companies, and IT support services.
• Legal Authorities: If required by law or to protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

We do not sell or rent your personal data to third parties.

6. Data Retention

We retain your personal data only as long as necessary to:

• Fulfil the purposes for which it was collected.
• Comply with legal, tax, and accounting obligations.
• Support potential warranty claims or service history.

Typically, this means retaining data for up to 6 years after the last transaction unless otherwise required by law.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access your personal data.
• Request correction of inaccurate data.
• Request deletion of your data (where applicable).
• Object to or restrict certain processing activities.
• Withdraw consent at any time (for marketing communications).
• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, contact us at support@hddisplays.co.uk.

8. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience and collect usage data.

• Necessary Cookies: Essential for website functionality.
• Analytics Cookies: Help us understand how visitors interact with our website.

You can manage or disable cookies through your browser settings. For detailed information, please review our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

• Secure servers and encrypted communication (SSL).
• Role-based access control.
• Regular software updates and vulnerability scans.

Despite our best efforts, no online transmission is ever completely secure. Please take reasonable precautions when sharing information online.

10. International Data Transfers

We may occasionally transfer data to service providers outside the UK or EEA. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protection.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal data.

12. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. The most recent version will always be available on our website with the “Effective Date” at the top.

14. Contact Us

For any questions or concerns about this Privacy Policy or how we handle your data, please contact:

HD Displays
Email: support@hddisplays.co.uk

This Privacy Policy is governed by the laws of England and Wales.